Steve Heathcote, CEO of PrimeGlobal, and his delegation visited Pengsheng.

On the morning of September 12, 2024, Mr. Steve Heathcote, CEO of PrimeGlobal, and Mr. Guo Xiaoqun, Executive Director for the Asia-Pacific region, visited member firm Pengsheng. The Shenzhen Institute of Certified Public Accountants attached great importance to the visit and assigned Xu Haizhong, Assistant Secretary-General and Director of the Industry Development Department, and Xu Jiaxin, Deputy Director of the Information Technology Department, to attend. Pengsheng’s Senior Partner Yang Buxiang, Managing Partner Shen Youliang, and Partners Xu Ping, Yu Shuyou, and Lu Xiaojun also participated in the meeting.

Representing the firm, Senior Partner Yang Buxiang extended a warm welcome to Mr. Steve Heathcote and his delegation. He then introduced the overall situation of Pengsheng in detail, emphasizing its development path and strategic objectives centered on the “three modernizations”: specialization, branding, and internationalization. Since its establishment, Pengsheng has consistently adhered to professional standards, kept pace with market trends, and actively expanded its business areas. It has made continuous efforts in ESG, feasibility study reports, and data asset registration. In recent years, Pengsheng has closely followed the national Belt and Road Initiative, firmly aligning with national strategies to expand internationally and actively explore overseas markets.

Subsequently, Mr. Guo Xiaoqun, Executive Director of PrimeGlobal Asia-Pacific, introduced in detail PrimeGlobal’s overall profile, organizational services, and one-stop service model. He highly praised Pengsheng’s development and congratulated it on winning the Community Service Award and the Rapid Growth Award at the 2024 PrimeGlobal Hong Kong Conference. These two honors fully demonstrate Pengsheng’s outstanding performance in professional services and social responsibility.

Director Xu Haizhong introduced Shenzhen’s initiatives in promoting the development of the certified public accounting industry, as well as a series of policies and action plans designed to support local accounting firms in broadening their international perspectives and advancing globalization. These measures will provide stronger policy support and development opportunities for firms such as Pengsheng, helping them achieve greater success in international markets.

Deputy Director Xu Jiaxin introduced the relevant situation of the Shenzhen certified public accountant industry to Mr. Steve Heathcote in English and answered his questions regarding informatization.

Mr. Steve Heathcote carefully reviewed Pengsheng’s corporate culture wall and promotional brochure, and gained an in-depth understanding of its development history, corporate culture, professional team, and office environment. He highly recognized Pengsheng’s steady development and excellent performance as a member firm of PrimeGlobal. He stated that PrimeGlobal would fully leverage its resource advantages to create greater opportunities for Pengsheng’s international cooperation and development.

This meeting clarified the direction for Pengsheng CPA Firm’s international development. With the support of the PrimeGlobal alliance and the Shenzhen Institute of Certified Public Accountants, Pengsheng has been injected with strong momentum for internationalization. The firm will continue to leverage its professional strengths, actively expand into international markets, and provide clients with higher-quality services. At the same time, Pengsheng will actively fulfill its social responsibilities, contribute to the development of the industry, and strive to become a comprehensive accounting firm with international influence.