Leaders of Shenzhen Municipal Finance Bureau Visit Pengsheng for Investigation and Guidance

On the afternoon of June 20, 2024, Wen Jingyu, Member of the Leadership Team of the Shenzhen Municipal Finance Bureau and Director of the Municipal Budget and Investment Review Centre, Zhan Guanpeng, Director of the Accounting Department of the Finance Bureau, and Chen Liru, staff member of the Accounting Department, visited Pengsheng for research and discussion. Our firm's Chief Partner Yang Buxiang, Managing Partners Zhu Yiping and Yuan Zuliang, Managing Partner and Head of Technical Training Chen Youliang, Managing Partner and Chief Information Officer Chen Haiqiang, and Head of Quality Supervision Ouyang Zhuo attended the symposium.

During the symposium, Chief Partner Yang Buxiang first extended a warm welcome to Director Wen Jingyu and his delegation, and briefly introduced Pengsheng's development history. He then elaborated on three aspects: branding, scale, and internationalisation. He believes that brand is one of the core assets of an enterprise and the key to standing out in market competition. It is necessary to focus on brand communication and promotion, actively participate in industry activities, and enhance the brand's visibility and influence. Scaling up is an important way to achieve optimal resource allocation, reduce costs, and improve efficiency. In the process of scaling, attention should be paid to strengthening internal management and optimising business processes, so as to fully leverage the advantages brought by scale. Internationalisation is an important direction that Pengsheng is actively pursuing. By strengthening exchanges and cooperation with the international accounting industry, Pengsheng aims to enhance its competitiveness in the global market.

Director Wen Jingyu acknowledged Pengsheng's development in recent years. He pointed out that Shenzhen has always attached great importance to the development of the accounting industry and will continue to increase support in areas such as industrial policies and talent attraction, creating more development opportunities for the industry. He also emphasised that while advancing industry development, it is crucial to uphold integrity and innovation, draw wisdom from past experiences and lessons, and ensure steady and sustained progress. He expressed the hope that Pengsheng would actively contribute suggestions and ideas for industry development, fully leveraging its strengths and experience to promote industry growth.

The research and guidance provided by the leaders of the Shenzhen Municipal Finance Bureau have injected new momentum and confidence into Pengsheng's development. Pengsheng will take this opportunity to further optimise its development strategies, improve service quality, and contribute even more to industry development.